What is Hybrid Event?
A hybrid event is a conference, meeting or event that refers to a collaborative gathering that takes place not only within a physical venue but also extends its reach through a virtual event platform. This innovative approach enables seamless connectivity and participation for individuals regardless of their locations.
For instance, an Annual General Meeting (AGM) where individuals meet at a specific venue but also use an advanced virtual platform to broadcast their event to a diverse audience across the country. This mix of in-person and digital elements reflects how gatherings are evolving, enabling wider participation and audience engagement regardless of location.

What is a Virtual Event?
A virtual event is essentially an online event where individuals engage within a virtual environment on the internet, as opposed to meeting in a physical location like an event venue.
Virtual events are where participants come together through various online platforms to share experiences, information and discussions, eliminating the need for physical presence while still fostering meaningful interactions.

Discover our Hybrid and Virtual Events Venue
Holding a hybrid or virtual meeting event needs the same meticulous planning (if not more) as a physical event. How do you promote it to your delegates, make sure all guests are engaged and getting value, get your messages across effectively, offer networking opportunities, and have an event which stands out and everyone remembers for the right reasons?
If you’re looking to organise a video conferencing event, our expert team and event managers are on hand to help with the logistics of hosting a virtual event. We can help with:
Digitally
Event websites and registration, with payment processing.
Delegate management – including a helpline for all queries, venue and/or platform provider liaison, seamless branded registration site for all delegate types.
Event Apps – our App partners are at the forefront of the industry, and we work with them to create useable, intuitive event tools that your delegates will love right from the start, whether in-person events, virtual spaces or a mix of both.
Live stream seminars and workshops, introduce some gamification and measure delegate feedback to really understand the value of the event.
Integrating your other event systems and liaising with speakers and sponsors.
Sourcing a suitable AV provider.
Collaboratively
Our expert event consultants live and breathe events. Whether you need just the right venue, advice on how to create a successful hybrid event or any aspect of digital, we’re here for you
Usually, have an exhibition at your event? We can introduce ideas and concepts which can increase your event revenue.
Sourcing the right hosting software by working with a range of partners, passing on the cost savings to you.
Changing a live event into a digital one at a short lead.
Physically
Flexible event spaces for hybrid events
13 acres of outdoor grounds
Breakout rooms
24hr and day delegate packages
Comfortable accommodation
Catering facilities
Easily Accessible Virtual Events Venue
Our virtual events venue is conveniently located just five miles away from both the M1 and Northampton Train Station. We are just a short, 30-minute drive from Daventry, Kettering, and Wellingborough whilst being only 40 minutes away from Birmingham Airport making our location easily accessible.
You will also find ample free parking available, giving you the freedom to explore the local area and enjoy a stress-free journey.

Fully Equipped Virtual Conference Venue
As a hybrid events provider, we are fully equipped with event technology and breakout rooms to ensure we can cater to any type of virtual event. We truly believe that virtual events such as virtual conferences and virtual networking will never truly replace the in-person event experience, but if you do need to go down the digital route you need a trusted team that can deliver this for you.
Your Virtual Events by The Venues Collection will help you on the path to success.
If you’re looking for a physical meeting room or conference centre instead, we have a range of facilities available to meet your requirements. Complete our enquiry form below to enquire about your virtual or hybrid event.
Venue Features
22 Meeting Rooms
We offer 22 flexible event spaces, ranging from classic to contemporary décor.
Bedrooms
103 Newly refurbished double and twin guest rooms.
Easily Accessible Location
Just 15 minutes from Northampton, we are close to excellent rail and road links.
200 Max. Capacity
Our rooms hold up to 200 people so we’re ready for events of any size.
Ample Free Parking
On site parking for all delegates. Plus 4 solar powered EV Charging Points.
Free Wifi
Reliable, high-speed Wifi for your guests is free with every event booking.
Breakout Spaces
Multiple breakout spaces for informal meetings.
Airport Taxi
We are within 50 miles of London Luton, Birmingham and East Midlands airports.